![]() Google uses these vehicles to create virtual maps of real places, which it then uses to power its navigation service. You might have seen Google-branded vehicles loaded with cameras and other equipment roam the streets of your city. Real-time data analytics for accurate travel details In this blog post, we will explore how data analytics has helped Google dominate the navigation market. ![]() Google Maps’ accuracy and reliability can be attributed to many technologies, chief among them is data analytics. Google’s market domination is due to the fact that its offering is by far the most reliable, most accessible, and the most accurate.Īt times, people even wonder at the accuracy of Google Maps at detecting traffic congestions ahead. Statistics reveal that Google Maps accounts for two-thirds of the entire market. ![]() All of this has combined to make Google Maps the most dominant player in the navigation market. Google’s solution can provide information about everything from commute details and public transport schedules to information on hotspots on the map. Modern navigation solutions like Google Maps and Apple Maps-two leading names in the market-come in pocket-sized devices.Įven in this market, which is practically a duopoly, one solution stands head and shoulders above the rest in the field-Google Maps. This is understandable given the fact that almost nobody uses satnavs these days. Younger generations, however, have no idea what a satnav is. These systems were so unreliable that drivers often had to turn to fellow motorists and pedestrians for directions to reach their destination. If you drove in the 2000s you may remember these gigantic, unintuitive, and often inaccurate satellite navigation systems. How many of you remember the cumbersome GPS navigation systems used in cars in the early 2000s? Google Maps and the role of data analytics
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